Day 4: MLM Boot Camp

Welcome to day 4 of my MLM Boot Camp.  During the past few training sessions we’ve discussed the good, the bad, and the ugly of MLM, the common reasons people fail in network marketing, and secrets to success in this industry. We are now ready to move forward to the next lesson.


Whether you are new to this industry, or are a seasoned veteran, you need a WRITTEN game-plan and strategy in order to achieve success.  All businesses need a business plan and network marketing is no different.  If there is one thing I learned during my time in the Army it’s that “failing to plan is planning to fail!”


What is a MLM business plan?  MLM Business plans are a strategic plan outlining what you want to accomplish in your network marketing business and how you will do it. Simply put, it’s your strategy for building your network marketing business.  It provides the big picture and details of what you need to do to be successful.


Creating your own business plan will help you “think through” the process of building a successful business.  It allows you to look at your business from the outside in, to determine what you really want to achieve, and help you come up with a game plan to get there.  Simply put, it helps you be strategic about your business.  Whether you plan on making $500 per month or $50,000 per month you need a business plan!  Your business plan will provide you a clear path to follow.


What I want to do in the rest of this lesson is share a sample business plan you can use as a template to create your own business plan for your network marketing business.


You need to spend some time thinking about each one of these areas before you start promoting your MLM business. This helps you “begin with the end in mind” and work smart. You want your business plan to be simple.  I suggest you keep it to one page, two pages max.


Here is my ACTUAL business plan for my own MLM Business. I simply removed the name of my MLM company from it.


Chuck’s MLM Business Plan (for May 1, 2015 – April 30, 2016)


As of May 1, 2015


Unique Selling Proposition: I am a true network marketing professional.  People want to do business with me because I am a leader and a doer.  I know how to build the business online and offline and I help each person on my team build their business in a way that works for them. I am the most serious “part-time” network marketer in the world.


Vision: My ultimate vision is to build an international team of 100,000 distributors and customers within the next 15 years.


Mission Statement: To help people meet their personal health and business goals, whatever that might be.


Target Market: My target market for my business opportunity is other network marketers, small business owners and military personnel.  I focus on these three groups of people because we all have something in common and I can relate to them.  For my products, my target market is anyone who is looking to improve their health, is already buying supplements and has the money to do so.


My Marketing Strategy: I build my business 100% online.  I attract leads to my business from my blog, podcasts, videos, weekly newsletter, email marketing, eBooks, and books.  I generate new content every day.


Five Year Business Goals (by April 30, 2019):


  • Personally sponsor 260 people (one per week for five years)
  • Have a team of 5,000 distributors and customers
  • Have businesses in 30 different countries
  • Be a three-star diamond with the company; 3 diamond legs
  • Have three legs at least 50 levels deep and another 3 legs at least 20 levels deep
  • Earn $15k per month


This Year’s Business Goals (May 2015 to April 2016):


  • Personally sponsor 52 people (one per week) and reach 104 total personally sponsored people
  • Have businesses in 15 countries
  • Reach diamond with the company
  • Have three legs 20 levels deep
  • Qualify for the company cruise
  • Have a team of 1,000 people


Daily Mode of Operation:

  1. I will work my business 1-2 hours each day (max)
  2. I will plan out my work for each day ahead of time so I can focus and work smart
  3. I will do one blog post and one podcast every day
  4. I will follow-up with all of my new leads each day
  5. I will call one team member each day to see how they are doing and see if they need help
  6. I will write two handwritten notes to prospects, customers or team members every day
  7. I do my team training call every Sunday night


***** End of Business Plan


Final Thoughts


The bottom line is that failing to plan is planning to fail.  Just because your MLM Business did not cost a lot of money to get started doesn’t mean you shouldn’t take it seriously.  Every network marketer would benefit from having their own written business plan.  I hope you will follow the advice in this article and create one for yourself.


Hire Me to Create Your Business Plan for You


There are MANY different ways to build a successful MLM Business.  If you are looking for a strategy that matches your personality, strengths, time and budget, this option might be right for you.  What I will do is have a 45-minute phone consultation with you BEFORE I create your business plan, so I can figure out what you like, what type of experience you have, what your goals are, and what you are good at.


I will then take that information and create a customized business plan for your MLM Business. Once the plan is finished (three-day turnaround) I will conduct a 15-minute phone call with you to review the finalized plan.  Once the work has started, there are no refunds on this project.  Just $150.  If you have questions, please contact me before you make this purchase.

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