As you create content, do you know exactly why you are creating each piece of content?  What exactly is the point of that new blog post or youtube video?  Unfortunately, many business owners create their content without any direction or content purpose in mind. They may write great content. Yet if it’s missing a purpose, it’s missing an opportunity. So what do you want your content to accomplish? Why are you actually creating content? It doesn’t matter if it’s short like a blog post or an article. It doesn’t matter if it’s a larger content piece like a report or e-book. It needs a purpose.

Potential Content Purposes

* To drive traffic to a web page
* To increase SEO
* To drive traffic to a sales page
* To generate affiliate income
* To boost credibility and authority
* To motivate a response/comments/links
* Collect opt-ins

You may find that occasionally your content has multiple purposes. For instance, a report may be designed to collect opt-ins. In Content Creation, Content, Content Purpose, Post on Purposeaddition to the opt-in, you may also include affiliate links within the body of the report to generate income. Or you may link back to a sales page on your website to promote your products or services.

On the other hand, if your content is missing a purpose then you’re missing out on a valuable opportunity.

Making the Decision: What is Your Content Purpose?

The best time to determine the purpose of your content is when you create a content purpose plan. Different people take different approaches. You may plan your content for the coming week. Or you may plan it for the entire quarter. (If you don’t plan your content at all, consider starting a new practice. Planning your content helps you make the most of your efforts.)

When you plan your content you’ll likely determine the keywords and the topic. You’ll also decide when you’re going to publish it and where. It makes sense to integrate your content into your traffic generation, SEO, sales, and marketing strategies. This means assigning your content a purpose.

For example, you may know that in three months you’re going to launch a new service. Your content during that month leading up to the launch will ideally support the launch. It’ll generate interest and excitement. The content purpose, therefore, will be to drive traffic to your opt-in page. People can sign up ahead of time and receive notification when you launch. They may also receive special pricing. Your content can also generate awareness for the need of your new service. Or it can send traffic to your sales page once you launch.

Warning: This real-time intel has been tried, tested and PROVEN to Get Results FAST!
"Discover the Iron-Clad Scientific Formula for You to Easily Make $100,000 (or More!) with Your business in 12 Months (or Less!)"
Get Instant Access

How to Include Your Content Purpose

Every piece of content needs to have some sort of call to action. For example, if you want to motivate comments and feedback at the end of a blog post, you have to ask for it. That’s your call to action. If you want to send people to a sales page, you need some sort of “Visit LINK to learn more.” Your purpose will be integrated into your call to action.

Take a look at the content you have planned for the next week or month. Does each piece have a purpose? Do you have a call to action? Is your content part of your overall business growth strategy? If not, make some quick changes and start reaping the rewards.

A Marketer's Guide For Social Media

60 Minute Video Training And Handy-dandy PDF of the entire guide available for you to download

facebook marketing secrets
Let Me Send You a Free Recruiting Course!

How I Sponsored 2,704 Reps & 7,223 New Customers in Less Than a Year

My Results are NOT Typical, But These Strategies Can Work Even If You've Had Zero Experience.  As With Anything, Success Will Require You Put in the Work!
Let Me Send You a Free Recruiting Course!

How I Sponsored 2,704 Reps & 7,223 New Customers in Less Than a Year

My Results are NOT Typical, But These Strategies Can Work Even If You've Had Zero Experience.  As With Anything, Success Will Require You Put in the Work!
Warning: This real-time intel has been tried, tested and PROVEN to Get Results FAST!
"Discover the Iron-Clad Scientific Formula for You to Easily Make $100,000 (or More!) with Your business in 12 Months (or Less!)"
Get Instant Access
FREE Webinar
How to Double Your Team Using The Power Of Social Media

FREE “Simple 4 Step Formula That Unlocks 9 RED HOT income Streams And Reveals How You Can Make Up $2,187.87 In The Next 7 Days, All On Complete Autopilot!

FEATURED DOWNLOAD

You're Almost There!

As promised we will give you free instant access to this training, but first you must enter your best email so we know where to send it!

Almost there! Please complete this form and click the button below to gain instant access!

Enter Your Name and Best Email for this FREE DOWNLOAD: Step-by-Step PDF + VID TUTORIAL to Get People Asking YOU About YOUR Business using Messenger Marketing?!
We hate spam as much as you do. We promise to keep your e-mail address safe.
FEATURED DOWNLOAD

You're Almost There!

As promised we will give you free instant access to this training, but first you must enter your best email so we know where to send it!
FEATURED DOWNLOAD

You're Almost There!

Just Enter Your Best Email Below So That We Can
Deliver Your Free E-Book To You!
Share This