Do you struggle with Content Creation? What is Content creation and why should you focus on creating valuable content? If your business is online, you’re called on to manage a variety of tasks among them being content creation. Due to the importance of content, one of those tasks is writing. Content creation is just one of those tasks that you just must do! This can be a scary and potentially overwhelming concept. Many people fear writing or put it off because they don’t consider themselves to be writers.
Good news! You don’t have to be a “writer” to create content for your website. There’s a difference between content published in newspapers and some magazines and content published on most websites. The content on your website doesn’t need to appeal to a broad audience. It also doesn’t need to be on a broad topic. Quite the opposite, actually. Your content creation will be quite specific.
Content Creation Ideas
For example, it could be “Ten tips to bake better chocolate chip cookies.” It provides value to a very specific target audience. And if you have a website about chocolate chip cookies or baking, then you can write this article without thinking much about it. You know it. The information is already inside of you.
Web content is also more conversational. Content is written to feel personal – as if you’re speaking to your audience. You’ll use words like:
* And sometimes if you’re writing a blog post you’ll use “I”, “Me” and “We”
These are not words you’ll find in any piece of journalism unless they’re in quotes. Newspapers and magazines are generally more formal. They use third person perspective.
Additionally, web content is formatted for easy reading. You’ll use bullet points, numbers and headings and subheadings to break up your content into bite-sized pieces. So what does all this mean if you’re not a “writer”?
It means that creating content for your website is pretty straightforward. You:
* Write what you know and what your audience will benefit from
* Write conversationally
* Write so it’s easy to read online
The Simple 3 Step Formula for Content Creation
Back when I was a yellow belt in Karate, my instructor insisted that I teach the newer students the basic exercises and techniques. His reasoning was that by teaching I became a better student and would push myself to learn and practice more.
If you are serious about your business, you should know that the best way to increase your chances of success is to increase your value to the marketplace. One of the best ways to do this is to invest in yourself and increase your knowledge – to become a master of your craft. By investing your time and money into mastery, you will see immediate returns because you are able to turn that new knowledge into content that you can share with your audience. So the formula is Invest your time and money in acquiring new knowledge and skills. Learn the new skills, and then turn around and teach what you have learned.
By applying the ILT formula, you will
- Increase your value in the marketplace
- Increase your level of mastery
- Become an Authority in the marketplace.
An Easy Way to Create Content
The simplest method to use when you’re writing your online content is to spend a few minutes creating the structure for your article. Write a rough headline and subheadings. Then fill in the content. Write it as if you’re writing a letter to a friend. Don’t worry about grammar and spelling on the first draft. You can go back and edit for clarity later.
Once you have your thoughts down on paper, polish. Add your keywords in to optimize your content for the search engines and publish it. Test and track your articles and content to evaluate what content your readers respond to. With a little confidence and a plan, you can create content to build and grow your business
Wishing You Abundant Health, Wealth and Peace